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B2B Sales Isn’t Easy.
Lead Generation has become more of a science with 2024 Google Algorithm changes, prospect fatigue in nearly every market, and the rapid expansion of AI augmentation.
New competitors can now pop up like weeds, requiring sales, marketing and delivery teams to be obsessively customer-focused and hyper segmented, while staying innovative and ahead-of-the-curve.
Prospect and customer attention spans are shorter than ever, making it harder for sales teams to walk the fine line between being highly persistent, but not pushy...
It’s like the scene in Ocean’s 11, where Brad Pitt is giving Matt Damon pointers ahead of the casino heist…
“Don’t use seven words when four will do”
“Look always at your mark, but don’t stare”
“Be funny, but don't make him laugh”
Winning in B2B sales is a strategic and tactical balancing act.
Where VAL 3 comes in...
In short, we infuse our expertise and experience at any phase of the sales process to help accelerate B2B revenue growth.
We’ve been doing this since 2017, for nearly 100 SMBs and several Enterprises, as an advisor or fractional member of our client's team.
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