Since 2017, VAL 3 has helped over 80 diverse startups and SMBs with strategic and tactical business development. We are passionate about our focus areas and seek to create trusting relationships with our clients, whether functioning as an extension of their team or as a project-based partner.
“VAL 3 has been instrumental in helping Boski go from pre-revenue to closing our first quarter-million in sales within four months of product launch. Brennan’s business acumen, leadership, values and overall capabilities are exceptional, and I’d fully recommend him and his team to any business looking to refine their go-to-market approach to accelerate sales.”
- Dr. Hooman Banaei, Founder/President of Boski Corporation
"I can’t imagine a more difficult lead generation assignment than Executive Coaching and Leadership Consulting. I admit that I had more than a bit of skepticism at the outset. However, Brennan and his team have done a tremendous job of setting up meetings with executives at top tier mid-size and enterprise organizations. The quality of the leads has been right on, and we are already seeing a great ROI in less than three months."
- Dr. Steve Steff, CEO of Transforming Leadership
“I worked with Brennan for two years and was consistently impressed by his abilities in business development. He opened up doors for us into some of the largest cruise lines in the world and developed what became our most strategic channel relationship with a global integration partner. Brennan was vital to the development of Favendo's business in the US market not only in cruise, but other verticals as well. He’s prompt, 100% reliable and we developed a friendship through the process of working together."
– Arnaud Becuwe, CEO of Favendo
AREAS OF EXPERTISE
VALUE CREATION
- Market Positioning
- Value Proposition
- GTM Strategy
VALUE PROMOTION
- Lead Generation
- Channel Development
- Direct Selling
VALUE CAPTURE
- Sales Acceleration
- Lead Conversion
- Post-Sale CRM
PROBLEMS WE SOLVE
(1) Poor Market Positioning (2) Lack of Sales Leadership (3) High Cost Sales Expertise (4) Minimal Profitable Revenue Generation (5) Sales Operations Issues (6) Lack of Sales Process Best Practices (7) Inconsistent Lead Gen
WAYS TO ENGAGE
Examples of 80+ client engagements
Manufacturing
Interim-CEO for a UV-C light, air sanitation manufacturing firm - led brand re-invention, go-to-market foundation and transition from pre to post revenue
Sales Performance Management
Developed NA market for Israeli firm - lead gen, lead conversion, landed first US-based client
Crowdsourcing
Custom ABM to some of the largest tech-companies in the world - landed an RFI with one of the largest social media companies and pilots with fortune 50 tech companies
Location Based Services
Strategic Sales and Channel Partner Development, leading to signed MSA and technology collaboration with an industry leader
Cloud Data Protection
Created outbound lead gen program (all leads prior were inbound) - sales conversion and new revenue generation
FP&A SaaS
Revitalized lead generation program with new outbound strategy and messaging resulting in increased qualified leads
Nanotech
Channel development and partnership creation with three major plastics and casing manufacturer's in the US
Advanced Data Analytics
Helped a VC backed early stage company re-position its value proposition - landed a new enterprise client within two months
Logistics
Strategic ABM to mid-market and enterprise prospects - developed ABM best practices leading a team focused on a very specific prospect segment
Leadership Development
Brand re-development, enhanced market positioning, new website and marketing collateral and sales pipeline development
AI MarTech
Helped a digital agency create a new AI offering and generated new revenue as the fractional Sales Director
3D Visualizations
Helped a European firm create it's NA go-to market strategy - sales pipeline development and management - proposal generation and revenue generation
WHY VAL 3?
INDUSTRY AGNOSTIC
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We are experts in strategic and tactical business development. Regardless of your business's industry, size or area of focus, VAL 3 can add short and long-term value as an extension of your team or as a project-based partner.
COST/BENEFIT
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Whether you need sales & business development leadership or need to build a stronger sales pipeline, VAL 3 can provide topnotch expertise at a fraction of the cost of full-time executives.
PREDICTABLE EXPERIENCE
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Clients can expect a consistent, professional experience, driven by VAL 3's core values:
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Integrity
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Punctuality
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Tactical Persistence
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"The nano-material industry is growing and applications can be very technically complex. Brennan was able to extract the key elements of our value proposition without getting to deep into the science, to help us set up significant prospects and relationships in the US market. His ability to lead the sales process and pull in subject-matter experts as necessary, was critical to our strategic business development goals."
Jonathan Antebi, Co-Founder of Nemo Nanomaterials
"I worked with Brennan at two companies and found that he has a keen understanding of the dynamics of business development. In one case, Brennan opened a strategic opportunity for us with the largest medical device firm in the world. His ability to interact with leaders at globally recognized organizations and build trust through various stages of the sales cycle is impressive."
– Jan-Marc Raitz, Executive Director of Delta Cygni Labs
"As a startup leader striving to achieve product-market fit, Brennan opened doors to new relationships in key target industries. We wouldn’t have learned what we did without him."
- Paul Harrison, Founder/CEO of Workfields Incorporated
"Brennan is the consummate sales professional. Always innovating business development strategies and can be relied upon to consistently produce high quality results. Additionally, and most importantly, Brennan is attentive and responsive to the clients he supports. I highly recommend Brennan for any organization requiring a high quality sales leader."
- Technology Sales Consultant
Brennan quickly achieved success in generating quality leads and building relationships with prospects for my SaaS company, ManageArtworks. He is a strategic thinker who can develop and implement effective sales strategies that produce results. He is also an excellent communicator and listener, and is patient and persistent in his approach, always willing to go the extra mile. I would highly recommend Brennan for any lead generation project. He is a reliable, professional, and talented individual who can add significant value to any organization.
-Marriott Winchester, President, ManageArtworks
"Over the last six months, we’ve had an opportunity to work with Brennan with an eye toward expanding our market reach through strategic lead generation. Brennan has been tremendously productive, and thus far has generated over 50 leads with high profile (in many cases large enterprise) organizations. Some are already moving quickly through our sales cycle and will likely convert into meaningful, new IVM revenue in the near-term. He has been a strong asset to our team and we very much look forward to the continued partnership and future growth."
- Jeff Gabonay, Director of Sales for IVM Smart Vending Solutions
"Brennan led Visco's re-entry into the North American market for over a year. He deployed creative and effective direct sales lead generation tactics that got our business visibility to numerous RFPs as well as closed, net new revenue. I enjoyed working with him and would recommend his services to companies looking to build up their pipeline with qualified, strategic prospects."
- Vsevolod Kamenetskiy, former COO of Visco CG (acquired)
"Brennan has been a valuable resource for me and Berger-Levrault. He has steadily and consistently out-performed others that I’ve worked in similar engagements by a mile. The main reason why is that Brennan takes the time to understand our company’s value proposition and how to approach our target markets. He also does not hesitate to challenge himself and adjust the strategy if results are not there. I would not hesitate for one second to recommend Brennan for any sales related role."
-Patrick Warren, Director of North America Sales, Berger-Levrault
LEADERSHIP
Founded by Brennan Farrell, VAL 3 exists to help clients accelerate time to new revenue. Brennan has worked in strategic and tactical B2B business development for over 16 years, having held leadership and executive leadership roles in IT Managed Services, Green Tech, SaaS and Manufacturing.
Whether your company needs to build its go-to-market foundation, generate more / better leads or close more sales faster, VAL 3 solutions can be a unique resource for your team at any stage in its journey.
BRENNAN FARRELL
Principal, VAL 3 Solutions
"Success in B2B business development comes down to one's ability to adapt their approach based on the offering, market, company and targeted persona. Understanding what makes customers tick and building strategies around that, helps you cut through the noise and create meaningful, win-win relationships. That's what we strive to do for each of our clients on every engagement."
- Brennan Farrell, VAL 3 Founder and Principal
IMPACT
We believe a key component to the overall value equation is using business as a platform to serve those those less fortunate. We commit 10% of proceeds from each engagement to projects focused on clean water, education, and disaster relief.
© 2017-2024, VAL 3 Solutions